Branson is located in southwest Missouri, 35 miles south of Springfield on U.S. 65. It is ranked 20th for overnight leisure vacation destinations in the country. Branson is a year-round destination. Throughout the year, there are many special events including those during Ozark Mountain Spring (March-April-May) Veterans Homecoming (November) and Ozark Mountain Christmas (November-December).
DEMOGRAPHICS About the Branson Lakes Area for 2017-2021
- 12,579 City of Branson Population
- 55,854 - Taney County Population
- 31,018 - Stone County Population
- 20.7 square miles - Branson's incorporated area
- $458,772,601,00 - Total assessed Branson property values
- 20.7 Square Miles
- $458,772,601,00 Total Assessed Property Value
- 200+ Shops/Retailers
- 32,000+ Restaurant Seats
- 17,850 Hotel/Motel Rooms
- 12 Golf Courses (Several ranked nationally)
- Over 100 Shows
- 60,000+Theater Seats
- 115 Real Estate Businesses
Source: Branson/Lakes Area CVB (2014 Fact Sheet)
2024 City of Branson, MO Economic Overview
Demographic Profile
The population in Branson, MO was 12,579 per American Community Survey data for 2021.
The region has a civilian labor force of 6,025 with a participation rate of 59.8%. Of individuals 25 to 64 in Branson,
MO, 22.8% have a bachelor’s degree or higher which compares with 35.1% in the nation.
The median household income in Branson, MO is $45,669 and the median house value is $170,800.
Employment Trends
As of 2023Q3, total employment for Branson, MO was 19,279 (based on a four-quarter moving average). Over the
year ending 2023Q3, employment increased 2.9% in the region.
Wage Trends
The average worker in Branson, MO earned annual wages of $40,125 as of 2023Q3. Average annual wages per
worker increased 2.1% in the region over the preceding four quarters. For comparison purposes, annual average
wages were $70,183 in the nation as of 2023Q3.
Cost of Living Index
The Cost of Living Index estimates the relative price levels for consumer goods and services. When applied to wages
and salaries, the result is a measure of relative purchasing power. The cost of living is 13.7% lower in Branson, MO
than the U.S. average.
Stone County, Missouri Economic Overview
Demographic Profile
The population in Stone County, Missouri was 31,018 per American Community Survey data for 2021.
The region has a civilian labor force of 12,939 with a participation rate of 48.6%. Of individuals 25 to 64 in Stone
County, Missouri, 19.5% have a bachelor’s degree or higher which compares with 35.1% in the nation.
The median household income in Stone County, Missouri is $54,320 and the median house value is $193,800.
Taney County, Missouri Economic Overview
Demographic Profile
The population in Taney County, Missouri was 55,854 per American Community Survey data for 2021.
The region has a civilian labor force of 27,145 with a participation rate of 59.8%. Of individuals 25 to 64 in Taney
County, Missouri, 23.0% have a bachelor’s degree or higher which compares with 35.1% in the nation.
The median household income in Taney County, Missouri is $51,031 and the median house value is $157,500.
AREA DEVELOPMENT
The city of Branson's Economic Development department answers many queries from potential investors. And the Branson Commerce Park, now under construction, is a 200-acre master-planned mixed-use park for light industry, warehouse, showrooms, retail and 600 affordably priced homes for the workforce.
Recent projects include:
- Branson Landing, the $450-million downtown lakefront lifestyle center with shops, restaurants, condos, a public plaza, Fountains of Fire and a two-mile boardwalk.
- The $75 million Sight & Sound Theater features Christian Broadway musicals.
- Herschend Family Entertainment added the $8 million Grand Exposition of family-friendly rides at Silver Dollar City.
- The largest new retail project is Branson Hills Plaza with stores including Target, Home Depot, a Wal-Mart Supercenter, Kohl's, Bestbuy, Books A Million, Bed Bath & Beyond, Pier 1, MC Sports, and many more.
- Nearby is the 1,200-acre master-planned Branson Hills community anchored by the Tribute Golf Club dedicated to golfing legend Payne Stewart. This development is near the RecPlex and Branson schools, and the community offers housing from condominiums to custom homes.
- $155 million Branson Airport. The first privately financed and operated airport in the United States provides full commercial service.
- $1.9 million infill of the new Veterans Administration Clinic in Branson. The clinic will serve the needs of veterans from a broad, under-served region of Southwest Missouri and Northwest Arkansas.
- $4 million expansion of the Branson Heart Center.
- $755,000 First Community Bank building.
Quarterly Status Report from City of Branson Planning & Development 4th Qtr, 2017 (most recent)
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